“An Empirical Study on Factors Influencing Customer Purchase Decisions of Royal Enfield Motorcycles in Legend Motors, Chennai”, Journal of the Professional Marketing Research Society, vol. 16, no. 2, pp. 211–216, Apr. 2026, Accessed: Apr. 25, 2026. [Online]. Available: https://canadian-jmr.com/index.php/cjmr/article/view/166