“A B2B Perspective: Retailers’ Perception of Market Potential and Competitive Landscape of IPARTS in Chennai”, Journal of the Professional Marketing Research Society, vol. 16, no. 2, pp. 197–203, Apr. 2026, Accessed: Apr. 23, 2026. [Online]. Available: https://canadian-jmr.com/index.php/cjmr/article/view/164