Compensation and Incentives in Marketing: HRM Approaches to Motivating and Rewarding Marketing Teams. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 4, p. 122–127, 2026. DOI: 10.61336/cjmr.1604.15. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/430. Acesso em: 18 oct. 2026.