Financial Literacy, Digital Banking Adoption and Financial Behaviour Among College Students in Uttar Pradesh. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 4, p. 67–76, 2026. DOI: 10.61336/cjmr.1604.08. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/418. Acesso em: 18 oct. 2026.