Developing Country Domestic Firms’ Online Reviews; Implications for International Business Strategy in Foreign Countries. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 903–916, 2026. DOI: 10.61336/cjmr.1603.112. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/410. Acesso em: 18 oct. 2026.