Determinants of Marketing Effectiveness and Brand Development in Women’s Football: Evidence from the Indian Sports Ecosystem. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 816–830, 2026. DOI: 10.61336/cjmr.1603.103. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/401. Acesso em: 28 sep. 2026.