Transforming Market Segmentation and Targeting with AI: Insights and Applications. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 793–797, 2026. DOI: 10.61336/hy3gkd23. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/397. Acesso em: 26 sep. 2026.