AI Usage Intensity and Organizational Performance: The Mediating Effect of Decision Quality and the Moderating Effect of AI Trust. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 755–765, 2026. DOI: 10.61336/cjmr.1603.97. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/392. Acesso em: 26 sep. 2026.