The Emergence of Green Social Identity Amongst Indian Consumers: The Mediating Role of Environmental Factors and Sustainable Consumption Practices. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 695–707, 2026. DOI: 10.61336/rr90r902. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/390. Acesso em: 22 sep. 2026.