Green Skies or Greenwashing? A Critical Systematic Review of Airline Sustainability Claims, Perceived Credibility, Passenger Trust and Willingness to Pay. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 685–694, 2026. DOI: 10.61336/01zzph98. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/387. Acesso em: 22 sep. 2026.