Structural Equation Modeling of Factors Influencing Online Purchase Intention for Beauty Products among Women in Western Uttar Pradesh. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 557–562, 2026. DOI: 10.61336/cjmr.1603.80. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/369. Acesso em: 12 sep. 2026.