The Impact of Data-Driven Decision-Making on Consumer Dynamics in the International Digital Environment: An Empirical Study Using the 5As Path Model. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 459–472, 2026. DOI: 10.61336/77esen66. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/358. Acesso em: 12 sep. 2026.