Determinants of Mobile Banking Adoption in Ethiopia: Evidence from Awash Bank S.C. and Implications for Financial Inclusion. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 487–495, 2026. DOI: 10.61336/fx9jbk03. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/354. Acesso em: 2 sep. 2026.