Human vs. AI Influencers: Understanding Consumer Engagement and Brand Attachment. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 415–422, 2026. DOI: 10.61336/cjmr.1603.61. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/343. Acesso em: 24 aug. 2026.