Psychological Determinants of Consumer Acceptance of AI Marketing Technologies: A TRAM Analysis Using SmartPLS. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 296–308, 2026. DOI: 10.61336/CJMR.2608.46. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/320. Acesso em: 25 sep. 2026.