Brand as Legal Asset: Trademark Law and the Architecture of Brand Protection Strategy in Contemporary Marketing. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 363–366, 2026. DOI: 10.61336/4yphwg33. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/330. Acesso em: 9 aug. 2026.