Consent in the Age of Algorithms: The Digital Personal Data Protection Act, 2023 and the Future of AI-Driven Personalized Marketing in India. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 359–362, 2026. DOI: 10.61336/crkgx917. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/329. Acesso em: 9 aug. 2026.