A TAM-Based Model for Understanding Digital Payment Adoption: A Case Study in Tamil Nadu. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 309–321, 2026. DOI: 10.61336/6fj2b911. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/322. Acesso em: 9 aug. 2026.