Evaluating the Impact of Artificial Intelligence on Customer Satisfaction and Acceptance in Banking: A Structural Equation Modeling Approach. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, 2026. DOI: 10.61336/015pm589. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/319. Acesso em: 9 aug. 2026.