The Role of Mergers and Acquisitions in Corporate Expansion: An Empirical Study of Eternal (Formerly Zomato). Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 277–287, 2026. DOI: 10.61336/j4v7ym40. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/314. Acesso em: 31 jul. 2026.