Business Model Innovation in Fast Food Enterprises: A Study of Customer Value Creation and Sustainable Growth. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 243–249, 2026. DOI: 10.61336/xk98ef59. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/308. Acesso em: 27 jul. 2026.