The Effectiveness of Technology Adoption among the Customers of Cholamandalam Investment & Finance Company Limited in Jharkhand: An Empirical Assessment. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 222–242, 2026. DOI: 10.61336/r4twgh10. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/306. Acesso em: 26 jul. 2026.