Holistic and Adaptive Online Customer Experience (HAOCX) Model: A Bibliometric and TCCM-Based Analysis (2006–2025). Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 182–197, 2026. DOI: 10.61336/sj4nya36. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/303. Acesso em: 26 jul. 2026.