Impact of Big Data Management on Marketing, Human Resource, and Finance Operations: An Empirical Study of Organizations in India. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 162–167, 2026. DOI: 10.61336/fvdhy881. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/301. Acesso em: 26 jul. 2026.