Role of Online Trust and Social Media in Influencing Consumers’ Online Fmcg Buying Intention and Buying Behaviour. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 122–127, 2026. DOI: 10.61336/gjxfcx95. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/292. Acesso em: 26 jul. 2026.