Service quality’s role in the customer digital banking adoption process with special reference to Thiruvarur. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 116–121, 2026. DOI: 10.61336/dvgk2k40. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/291. Acesso em: 26 jul. 2026.