From Influence to Commitment: A Conceptual Framework of Digital Influencer Strategies, Customer Engagement and Brand Commitment. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 78–90, 2026. DOI: 10.61336/ptm7ts47. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/286. Acesso em: 26 jul. 2026.