Unpacking Psychological Communication: Differential Effects on Task, Adaptive, and Contextual Performance in Higher Education Institutions. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 3, p. 67–77, 2026. DOI: 10.61336/hgfcgf10. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/285. Acesso em: 26 jul. 2026.