The Impact of AI and Big Data on Marketing Management, Product Innovation and Pricing Decision. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 722–729, 2026. DOI: 10.61336/dcf6a293. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/265. Acesso em: 26 jul. 2026.