Examining the Influence of Social Media Marketing on Consumer Evaluation of Brand Extensions in the FMCG Industry. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 688–701, 2026. DOI: 10.61336/fwa0ye18. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/258. Acesso em: 26 jul. 2026.