The Neuromarketing Paradox: Theorizing Cognitive Privacy and the Boundaries of Hyper-Persuasion. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 652–661, 2026. DOI: 10.61336/ymk6jg39. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/254. Acesso em: 26 jul. 2026.