From Social Media Marketing Activities to Brand Loyalty:The Mediating Role of Brand Equity in the Indian Cosmetics Industry. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 618–628, 2026. DOI: 10.61336/b56nqb90. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/247. Acesso em: 17 jun. 2026.