A Conceptual Examination of AI-Driven Personalization and Technology Adoption as Determinants of Impulsive Buying Behaviour. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 555–564, 2026. DOI: 10.61336/d4xe6866. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/239. Acesso em: 15 jun. 2026.