Exploring the Role of customer Relationship Marketing in Financial Sector. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 516–525, 2026. DOI: 10.61336/qwqf6102. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/232. Acesso em: 8 jun. 2026.