Impact of Online Reviews on Gen Z Consumer Buying Behaviour in Indian E-Commerce. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 467–479, 2026. DOI: 10.61336/e50k3315. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/221. Acesso em: 27 jul. 2026.