A Systematic Literature Review on AI- Driven Sustainable Marketing Optimization. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 443–452, 2026. DOI: 10.5281/zenodo.20150956. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/218. Acesso em: 27 may. 2026.