Investigating Consumer Chronotypes and Post-Purchase Evaluation: An Empirical Analysis of E-Commerce Behaviour Among Indian Higher Education Students. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 435–442, 2026. DOI: 10.61336/tjrxnm78. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/216. Acesso em: 26 jul. 2026.