Artificial Intelligence-Based Rural Marketing Strategies and Entrepreneurial Development under PMBJP: A Study on Indigenous Communities in Odisha. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 411–418, 2026. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/211. Acesso em: 27 may. 2026.