A B2B Perspective: Retailers’ Perception of Market Potential and Competitive Landscape of IPARTS in Chennai. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 2, p. 197–203, 2026. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/164. Acesso em: 23 apr. 2026.