Understanding Consumer Acceptance of Virtual Reality Try-On Features in Apparel E-Commerce: A Pilot Study Approach. Canadian Journal of Marketing Research, [S. l.], v. 16, n. 1, p. 9–16, 2026. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/116. Acesso em: 2 mar. 2026.