Youth-Centric Marketing Strategies: Gen Z & Alpha. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 4, 2026. DOI: 10.61336/s43ptb65. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/81. Acesso em: 27 jul. 2026.