Sustainable Marketing and Consumer Value: A Conceptual Perspective. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 4, p. 655–665, 2026. DOI: 10.61336/cjmr.1404.09. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/385. Acesso em: 22 sep. 2026.