Hybrid Retail Models: Balancing Online & Offline Touchpoints. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 4, 2025. DOI: 10.61336/wk3w5h63. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/16. Acesso em: 13 jun. 2026.