Behavioural Pricing Strategies in Online RetailAn Empirical and Conceptual Investigation. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 2, 2024. DOI: 10.61336/ze02qf74. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/108. Acesso em: 27 jul. 2026.