Digital Marketing and Consumer Engagement: A Conceptual Framework. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 1, p. 36–44, 2026. DOI: 10.61336/cjmr.1401.06. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/394. Acesso em: 26 sep. 2026.