Factors Influencing Cart Abandonment in E-CommerceA Conceptual and Empirical Review of Consumer Decision Discontinuity in Digital Retail. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 1, 2024. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/12. Acesso em: 2 mar. 2026.