Live-Commerce as a New Retail Model: Adoption & Outcomes. Canadian Journal of Marketing Research, [S. l.], v. 14, n. 1, 2024. DOI: 10.61336/8r3r5649. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/10. Acesso em: 27 jul. 2026.