Repositioning Strategies for Brands in Saturated Markets. Canadian Journal of Marketing Research, [S. l.], v. 13, n. 4, 2022. DOI: 10.61336/4qba1w54. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/28. Acesso em: 26 jul. 2026.