Impact of Market Turbulence on New Product Launch Success. Canadian Journal of Marketing Research, [S. l.], v. 13, n. 4, 2023. DOI: 10.61336/nqp43g14. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/21. Acesso em: 27 jul. 2026.