Co-Creation Strategies for Building Stronger BrandsA Conceptual and Empirical Review. Canadian Journal of Marketing Research, [S. l.], v. 12, n. 3, 2022. DOI: 10.61336/r7hwv890. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/85. Acesso em: 27 jul. 2026.